{"title":"New Era","description":"From being the main sponsor of MLB teams, New Era has gained undeniable appeal off the field. Everything changed when famed director Spike Lee decided to wear an unprecedented red version of the Yankees \u003ca href=\"https:\/\/xunqelvori.digital\/collections\/hats\" target=\"_self\"\u003e\u003cins\u003ehat\u003c\/ins\u003e\u003c\/a\u003e during the 1996 World Series. From that moment on, everyone wanted one for more than just cheering. It was a versatile, comfortable, and recognizably stylish accessory. New Era has collaborated with \u003ca href=\"https:\/\/xunqelvori.digital\/collections\/slam-jam\" target=\"_self\"\u003e\u003cins\u003eSlam Jam\u003c\/ins\u003e\u003c\/a\u003e, the NBA, Aimè Leon Dore, Staple, Takashi Murakami, Yves Saint Laurent, MoMa, and many more. Do the right thing.","products":[{"product_id":"new-era-accessories-slam-jam-x-new-era-9twenty-black-j312164","title":"Slam Jam 9TWENTY Cap Black","description":"New Era x Slam Jam 9TWENTY Cap Black\u003cbr\u003e\u003cp\u003eSlam Jam and New Era join forces once again to rethink the iconic 9TWENTY adjustable silhouette. 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